This is probably the best written article on us yet, and we've had a lot of quality articles. I love this woman's tone:
Booskerdoo – Flying the Flag for Fresh Coffee in NJhttp://thislittlepiggywenttothefarmersmarket.com/2013/01/22/booskerdoo-flying-the-flag-for-fresh-coffee-in-nj/
What is a New Jersey Diner? We ask this (rhetorically) as it pertains to our Jersey DINER-style blend (naturally).
New Jersey has by far more diners than any state in the USA. The term “New Jersey Diner” means different things to different people. Some serve alcohol but they aren’t bars. All serve coffee to everyone who walks in, but they aren’t coffee shops. The menu items can be good in quality, but almost always low in price.
Every type of person can be found in a diner: a trauma surgeon coming off of a grueling shift; a pack of hard studying...
What is a microroaster?
….and why is the product better than a regular (or macro) roaster? It isn’t, necessarily. A quality microroaster confers an “artisianal” or gourmet approach, meaning it pays attention to every detail. Our craft is based on this attitude and technique. This style is also found in a growing community of home-roasters
Roast Magazine, a bi-monthly technical trade magazine dedicated to the success and growth of the specialty coffee industry, declares its “Roaster of the Year” in the micro category, which is defined as roasting fewer than 100,000 pounds of coffee annually.
Here's a wonderful, very Americana write-up on our Jersey DINER-style blend. This writer blends nostalgia and good taste... that's the whole kit & caboodle behind the Jersey DINER-style blend.
Read it here:
Buy Diner Style Now:
Every little bit counts. Until the end of the year, 10% of all the sales of our Jersey DINER-style blend will go to the Monmouth Beach Fire Department, in support of their efforts during Hurricane Sandy, as well as the damage they took from the storm.
Here is a nice little article about it