Journal — microroaster

The average day for a Booskerdoo barista is filled with questions.  Questions such as,

• “What does this coffee taste like?
• Which one is decaf?
• Which beans make up this blend?”

One question I hear almost every day is, “How come the coffee tastes better when I get a cup in your shop than when I make a cup at home?”  The answer could involve many single or overlapping things: the grind is incorrect for your preferred brewing method, the beans are no longer fresh, or your coffee proportions are off.  Most of the time though, the...

Before you put milk in that cup of coffee...

There was a point where I didn’t understand the value of each coffee bean. I didn’t think about (or know) the fact that each bean came hand-picked from a farm hundreds of miles away and may be a group of people’s main economical resource and livelihood. It’s a heavy thought to sit with at any point in the day, especially when you just wake up groggy, vulnerable, and oblivious to most (or all) of your surroundings (depending on how hard you partied the night before).

The owners and staff at Booskerdoo Fresh Roasted Coffee Company would like to wish all its customers a wonderful and prosperous start to the New Year 2014. Booskerdoo is looking forward to offering the finest roasted coffee possible in the year ahead. But we would not be where we are today without the help, support, and loyalty of followers and customers like YOU! And for this we THANK YOU.

Looking back on 2013, much of our publicity and growth has been through word-of-mouth by coffee enthusiasts, hobbyists, travelers, writers, students, parents, social media fans, and bloggers....

This is probably the best written article on us yet, and we've had a lot of quality articles. I love this woman's tone:

Booskerdoo – Flying the Flag for Fresh Coffee in NJ

What is a microroaster? 

….and why is the product better than a regular (or macro) roaster?  It isn’t, necessarily. A quality microroaster confers an “artisianal” or gourmet approach, meaning it pays attention to every detail. Our craft is based on this attitude and technique. This style is also found in a growing community of home-roasters

 Roast Magazine,  a bi-monthly technical trade magazine dedicated to the success and growth of the specialty coffee industry, declares its “Roaster of the Year” in the micro category, which is defined as roasting fewer than 100,000 pounds of coffee annually. 

 So,...